Each human being is born as something new, something that never existed before. Each is born with the capacity to win at life. Each person has a unique way of seeing, hearing, touching, tasting and thinking. Each has his or her own unique potentials---capabilities and limitations. Each can be a significant, thinking, aware, and creative being---a productive person, a winner.
The word “winner” and “loser” have many meanings. When we refer to a person as a winner, we do not mean one who makes someone else lose. To us, a winner is one who responds authentically by being credible, trustworthy, responsive, and genuine, both as an individual and as a member of a society.
Winners do not dedicated their lives to a concept of what they imagine they should be; rather, they are themselves and as such do not use their energy putting on a performance, maintaining pretence and manipulating others. They are aware that there is a difference between being loving and acting loving, between being stupid and acting stupid, between being knowledgeable and acting knowledgeable. Winners do not need to hide behind a mask.
Winners are not afraid to do their own thinking and to use their own knowledge. They can separate facts from opinions and don’t pretend to have all the answers. They listen to others, evaluate what they say, but come to their own conclusions. Although winners can admire and respect other people, they are not totally defined, demolished, bound, or awed by them.
Winners do not play “helpless”, nor do they play the blaming game. Instead, they assume responsibility for their own lives. They don’t give others a false authority over them. Winners are their own bosses and know it.
A winner’s timing is right. Winners respond appropriately to the situation. Their responses are related to the message sent and preserve the significance, worth, well-being, and dignity of the people involved. Winners know that for everything there is a season and for every activity a time.
Although winners can freely enjoy themselves, they can also postpone enjoyment, can discipline themselves in the present to enhance their enjoyment in the future. Winners are not afraid to go after what he wants, but they do so in proper ways. Winners do not get their security by controlling others. They do not set themselves up to lose.
A winner cares about the world and its peoples. A winner is not isolated from the general problems of society, but is concerned, compassionate, and committed to improving the quality of life. Even in the face of national and international adversity, a winner’s self-image is not one of a powerless individual. A winner works to make the world a better place.
每个人生来便是新鲜的，前所未有的。每个人生来都有着赢的能力。每个人着独特的看、听、触、尝和想的方式。每个人都有着自己独特的潜质——能力和局限。每人都可以成为有意义，有见解，有意识，有创造力的——多产的人，一个赢家。
“赢家”“输家”这两个词有许多的含义。有时候我们说一个人是赢家，并不意味着其他人就输了。对于我们来说，赢家意味着既作为个人也作为社会一员表现出的可靠可信与真诚。
赢家不会刻意将自己的人生刻画成想要的样子，相反，他们就做他们自己，并且不会刻意去表现，掩饰，也不操纵他人。他们知道真的爱和显得爱是不同的，真的蠢和显得蠢事不同的，真的博学和显得博学是不同的。赢家不需要带着面具生活。
赢家不害怕自己思考，或是使用自己的知识。他们分得清现实和想法，也不装作知道了所有答案。他们倾听他人，揣摩他人的话，形成自己的结论。尽管赢家尊重他人，但却不被完全限制，驳倒或是感到畏缩。
赢家从不自怨自艾，也不怨天尤人。相反，他们对自己的人生肩负起责任，不让别人操纵自己。赢家是自己的管理者，并且深知这一点。
赢家懂得把握时机，对不同情形能做出合适的反应，比如发布信息，维护相关人员的重要性，价值，快乐及尊严。赢家懂得对于每一件事都有一个期限，对每一个活动都有一次时机。
虽然赢家可以自在地享受快乐，他们也可以延迟这种享受，会在当下严于律己从而扩大未来的享受。赢家不害怕追寻想要的，但他们会用合适的方法去追寻。他们不会通过控制他人得到安全感，也不会导致自己失败。
赢家关心世界和所有人民。赢家绝非对社会普遍问题漠不关心，而是关切，同情，并致力于改善生活质量。即使就国家和世界的困难来看，赢家也不认为自己所为是徒劳的。赢家为了让世界变得更好而努力。