Each human being is born as something new, something that never existed before. Each is born with the capacity to win at life. Each person has a unique way of seeing, hearing, touching, tasting and thinking. Each has his or her own unique potentials---capabilities and limitations. Each can be a significant, thinking, aware, and creative being---a productive person, a winner.
The word “winner” and “loser” have many meanings. When we refer to a person as a winner, we do not mean one who makes someone else lose. To us, a winner is one who responds authentically by being credible, trustworthy, responsive, and genuine, both as an individual and as a member of a society.
Winners do not dedicated their lives to a concept of what they imagine they should be; rather, they are themselves and as such do not use their energy putting on a performance, maintaining pretence and manipulating others. They are aware that there is a difference between being loving and acting loving, between being stupid and acting stupid, between being knowledgeable and acting knowledgeable. Winners do not need to hide behind a mask.
Winners are not afraid to do their own thinking and to use their own knowledge. They can separate facts from opinions and don’t pretend to have all the answers. They listen to others, evaluate what they say, but come to their own conclusions. Although winners can admire and respect other people, they are not totally defined, demolished, bound, or awed by them.
Winners do not play “helpless”, nor do they play the blaming game. Instead, they assume responsibility for their own lives. They don’t give others a false authority over them. Winners are their own bosses and know it.
A winner’s timing is right. Winners respond appropriately to the situation. Their responses are related to the message sent and preserve the significance, worth, well-being, and dignity of the people involved. Winners know that for everything there is a season and for every activity a time.
Although winners can freely enjoy themselves, they can also postpone enjoyment, can discipline themselves in the present to enhance their enjoyment in the future. Winners are not afraid to go after what he wants, but they do so in proper ways. Winners do not get their security by controlling others. They do not set themselves up to lose.
A winner cares about the world and its peoples. A winner is not isolated from the general problems of society, but is concerned, compassionate, and committed to improving the quality of life. Even in the face of national and international adversity, a winner’s self-image is not one of a powerless individual. A winner works to make the world a better place.
每个人生而不同，和之前存在的生物都不同。所有人生来就有在生活中做赢家的能力。每个人在看、听、触、品、思方面都有自己独特的方式。人都有他或她独特的潜能——包括能力和局限。每个人都可以成为一个举足轻重的、深谋远虑的、思维清晰的、富有创造力的生灵，一个有用的人，一个成功的人。
“成功者”和“失败者”这两个词含有很多的含义。当我们说一个人是一个赢家的时候，我们并不是说他让别人失败了。对我们而言，成功者指的是那些不论作为一个个体还是作为社会的一员，都非常真诚可靠、诚实守信的人。
赢家不会把自己的生命花费在过一种想象中应该是那样的生活上；相反，赢家就是他们自己，因此，他们不会费力去表演，不会维持假象并且操纵他人。他们知道去爱和去表演爱、愚笨和装傻、博学和卖弄之间是有区别的。赢家不需要躲在面具之后。
赢家不惧怕利用所学，自己思考。他们可以从不同的观点里区分出真相，而不会假装自己知道所有的答案。他们聆听别人所说，并且取其精华，形成自己的结论。尽管成功者会钦佩和尊重其他人，但不会盲目崇拜、迷失自己。
成功者不会扮演“无助”，也不会玩那些无聊的把戏。相反，他们为自己的生命负责。他们不会凌威于他人之上。赢家清楚地知道，自己才是自己的主宰。
赢家会选择准确的时机。他会根据收到的信息，对所处的环境做出正确的回应，并且维护在场所有人的作用、价值、幸福和尊严。他们清楚，所有东西都有它存在的季节，而每个活动都有其存在的时间。
尽管赢家可以尽情地享受自我，但也可以暂缓享乐，为了未来更快乐，他们可以现在严格要求自己。他们并不害怕追求自己想要的，但会采取合适的方式去追求。他们不会通过控制别人来给自己安全感。他们不会给自己犯错的机会。
成功者关心世界和世人。他们没有游离于社会的主要矛盾之外，他们富有同情心，坚定地去提高生活品质。甚至在面临民族或者全世界的灾难时，一个赢家的形象都不是无助的个体。他努力让这个世界变得更好。